Elevate your name with this foundational first step of our branding process. We'll perform a comprehensive analysis of you and your audience (positioning, segmentation, and auditing), to later build a well-informed and targeted identity.
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- Goals, Competitors & Differentiators List/Analysis, Personas, Inspiration
- We'll collect and review your current or pre-existing strategy documents.
- (Standard/Secondary +) Analytics, Positioning Statement, Buyer's Journey, Brand Audit, Marketing Plan
Strategy Deliverables (Above), Explained:
- Goals: We'll review your company purpose, values, goals, and vision for the next year (to be reviewed and updated annually).
- Analytics: Here we'll collect both quantitative and qualitative information pertaining to your success—financially, and in terms of each individual application's success—for review.
- Positioning Statement: We will identify and combine the who, what, how, and why of your business into one, comprehensive sentence. This can accurately identify and guide all action taken moving forward within your business.
- Competitors & Differentiators: Here we'll analyze exactly how and where you fit into your current market so that we can properly focus on and highlight how you're different.
- Personas: We'll break your audience down into its main segments and assign a distinct persona to each, so that we can properly target and reach them.
- Buyer’s Journey: We will examine the detailed path your audience is taking to interact with you and your company, identify its pain points and prescribe solutions to all issues.
- Inspiration: We'll review your current likes and dislikes—per your current identity and/or individual apps.
- Brand Audit: Our expert designers will analyze your current brand's identity and applications main pain points, to prescribe solutions to them.
- Marketing Plan: We will prescribe solutions to help your business continue to grow overtime, after your identity and applications are completed.
By placing a down payment on this project, you're reserving One Branding’s next available opening based on our current project queue.
- Down Payment Price: Typically 30% down, paid monthly based on the estimated length of the project; monthly payments are spread over the course of the project length.
- Estimate Guarantee: We’re confident in all project quotes. If we hit 100% of our quoted hours and are still not finished with your project, we will give you and your team 20% of the total quoted hours for free. You are notified at 50%, 75%, 100%, and 120% completion.
If you don’t agree to the final quoted amount, you’ll receive your deposit back with a full refund, minus transaction fees.
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With your unique offering and our amplifying services, we can change the world (or at least part of it) – we're better together.
A good brand is conceived through one company, with one leader, and one team.
A good brand is driven by one core belief or set of beliefs that drive its actions.
A good brand is consistently executed across each of its applications.