One Belief :
A good brand is driven by one core belief or set of beliefs that drive it’s actions.

Brand Strategy

Belief   >   Brand Strategy

Facilitation

In this first, official meeting with the client we identify their long term goals in addition to their progress in and problems currently associated with achieving them.

Research & Development

During this second phase of Strategy, we research quantitative and qualitative information about the client and use this to solve problems discovered in Facilitation…

Positioning

Positioning

Positioning is how the client's audience perceives them within a given market. This is vital to successfully approaching the Brand Identity design phase, later on.

Assets Offered :

  • Competitor Analysis Worksheet
  • Client Differentiators Worksheet
  • Public Perception Worksheet
Packages Offered +

Customer Segmentation

Customer Segmentation involves determining exactly who a client's target audience is so that they can be properly targeted and as a result, reached.

Assets Offered :

  • User Profile Infographic
  • User Journey Infographic
  • User Survey
  • User Testing
    • Focus Group
      Packages Offered +

      Customer Segmentation

      Brand Audit

      Brand Audit

      The Brand Audit involves a thorough examination of the client's current Brand Identity and Application usage, if existent. Problems will be found and resolved.

      Assets Offered :

      • Brand Identity Needs List
      • Brand Identity Scales Infographic
      • Expert Analysis
      • User Survey
        • User Testing
        • Focus Group
          Packages Offered +

          Presentation

          Each step of the Brand Strategy phase is carefully documented and presented to the client in a comprehensive book deliverable for access both by the client and One.
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          E   hello@onedsm.com
          P   712 540 4544
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